Posts tagged "Moschino fashion brand history"

Moschino fashion brand

Moschino | March 9, 2011


moschino commercials

Moschino is an Italian fashion brand founded by the designer Franco Moschino in 1983.
At the beginning, the brand designed only casual clothing and jeans, eventually the brand was divided in several sub-brands. Nowadays, Moschino fashion house designs and manufactures womenswear, meanswear and accessories, as well as lingerie, eveningwear, shoes, and perfumes.
Moschino and his fashion house became popular because of his innovative, colorful, sometimes even freaky designs. Also the brand is so popular because of the designer’s criticisms of the fashion industry and for his social awareness campaigns in the early 1990s. Moschino designs were always innovative and unusual, for example, one of his collections included black denim miniskirt with plastic fried eggs decoration of the hemline. He also mocked high fashion brands in his collections, so in one of his collections he presented a jacket with “Channel No. 5” (the sport television channel which Chanel fashion brand sued) lettering.
After Moschino’s untimely death in 1994, his former assistant Rossella Jardini became the creative director of the fashion brand. With Jardini Moschino fashion house still maintains that unique and provocative style. Moschino with Rosella Jardini contributions include the design of the outfits for the opening ceremony of 2006 Winter Olympics in Turin, design of Kylie Minogue’s 2005 Showgirl – The Greatest Hits Tour outfits, and outfits for Madonna’s 2008 Sticky & Sweet Tour.

Today Moschino fashion brand has the following sub-brands:

Moschino Couture!
Cheap and Chic by Moschino
Moschino Uomo
Moschino Jeans
Love Moschino