New Gucci style

GUCCI | February 11, 2011

high womens sneakers by Gucci

Classic Gucci style and its visiting card was aggressive black cigarette pants and box jackets, when the renowned starts stylist Tom Ford left the fashion house and a new creative director, Frida Giannini, was appointed. Renewed Gucci style is characterized by floral floaty dresses, feminine and non-agressive accessories. Of course, the main Gucci attributes are still there, but as Ron Frasch, vice chairman of the U.S. retail emporium Saks Fifth Avenue, says
“The Gucci aggressiveness is still there but it is softer”.
About her first complete collection shown in 2006 Giannini says: “It was wonderful to work with one image from the beginning of the collection to the end and make it all coherent, from the accessories to the clothes”.
Even from the moment when fashionistas crowded into the spring-summer 2006 runway show, there was a different feel. The black lacquer, typical for Gucci was gone, its place took wooden parquet. At the beginning of the show there were noticed some Gucci black basics, but then the show has turned into the colors rejoice. Instead of classic black dresses were shown fuchsia and emerald green gowns, reminding the Hollywood era of Katherine Hepburn. Giannini’s attempts to change Gucci’s style from Tom Ford’s designs, by drawing inspiration from Gucci’s heritage, were not received by critics. However, collection Flora, inspired by the designs from Gucci’s archives, was the first commercial success of the new creative director of the fashion house. Giannini also took some inspirations from 1970s Gucci designs. She designed a collection of skirts and plunging swimsuits in brown, orange, and yellow flowers typical for that period.

Frida Giannini says about her view on the new Gucci style: “Sexiness is in Gucci’s DNA but maybe I interpret it differently, being a woman and dressing women of my generation”.

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